IDENTITY PACKAGING COPYWRITING OTW @otw_ph is an on-going coffee drive-through and coffee-run concept primarily positioned to capture the outdoor market. When the initial concept of the coffee cup shaped stall was presented to us, we are immediately drawn into it. OTW possesses the capability to rival existing market offerings by providing cost-effective, high-quality coffee (and non-coffee beverages) through drive-through concepts catering to car, motorcycle, and bicycle users and its flexibility with pedestrian interactions. Moreover, it aims to offer a broader range of options, including premium selections such as branded beans or specialty drinks, to meet the preferences of discerning customers.
The illustration style conveys a sense of rapid movement, evident in the dynamic portrayal of the visuals. The challenge lies in presenting the drawings in a way that maintains clarity and effectively communicates the essence of OTW, ultimately revealing its meaning through the artwork.
OTW is located at NAC Tower, 32nd St, Taguig, Metro Manila. Just look for the giant coffee cup