Skin Poem
IDENTITY PACKAGING  COPYWRITING Skin Poem believes that "beautiful skin isn't about perfection; it's about the resilience that comes from healing." The brand is tailored for a discerning customer who understands that their skin deserves love and acceptance.

The formulations are all customized and meticulously crafted from scratch in collaboration with a reputable laboratory specializing in premium skincare and wellness products. They use high-quality active ingredients sourced from various parts of the world. This, combined with affirming words, encapsulates our commitment to "skincare infused with good intentions" for the target audience.
Skin Poem aims to cater to users seeking a deeper connection with their skincare products, going beyond mere routines. We want our users to cherish, embrace, and evolve with their products, always knowing that their well-being is our top priority.

Our initial step was to delve into the essence of the business and identify strategic positioning opportunities. This led us to focus on a brand narrative centered around the synergy of skincare and poetry. We adopted a "Rhyming Scheme" to set it apart, making the brand truly distinctive. The second element is the "Ritualistic" aspect, as each product is accompanied by a poem or mantra, similar to the tradition of singing a "Happy Birthday" song. This approach harmonizes the steps of our skincare line, from cleansing and moisturizing to healing and protection.
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